Graphic Design inundating pro sports January 28th, 2009
Think I already knew this, but Graphic Design, in particular Logos and Branding, are becoming more of a component for Pro sports. Especially considering the amount of money spent on swag, and the fact that live sports is an area of growth for television/advertisers. A good NYTimes article on the current “underwhelming” superbowl logo, and the history of superbowl logos: http://www.nytimes.com/2009/01/28/sports/football/28logos.html
As usual, Steven Heller hits the nail on the head:
“I’ll go out on a limb and say all the logos starting with XVII are based on beer labels,” Steven Heller, a design critic, said in an e-mail message. He added that the latest logo “looks like the Bank of America logo.”
The accompanying selection of “alternative” superbowl logos is sweet too: http://www.nytimes.com/slideshow/2009/01/28/sports/20090128-logos-slideshow_index.html